Digital marketing refers to the use of digital channels and technologies to promote a brand, product, or service. It encompasses a wide range of tactics, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
Here is a course curriculum for digital marketing:
- Introduction to Digital Marketing
- Digital Marketing Strategy
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Email Marketing
- Content Marketing
- Mobile Marketing
- Analytics and Measurement
- Digital Marketing Project
The curriculum may also include hands-on projects and assignments to provide practical experience in Digital Marketing.