PPC (Pay-per-click) management refers to the process of managing and optimizing a company's PPC advertising campaigns, which typically involves setting up and managing ads on platforms such as Google Ads or Bing Ads. The goal of PPC management is to ensure that the company's advertising campaigns are cost-effective and drive relevant traffic to their website or landing page.
Here is a course curriculum for PPC (Pay-Per-Click) management:
- Introduction to PPC and its importance in digital marketing
- Understanding how PPC works and different types of PPC ads Facebook/ Instagram/ LinkedIn/ Twitter
- Creating a PPC campaign, including budgeting and targeting options
- Keyword research and selection for PPC ads
- Creating compelling ad copy and visuals
- Bid management and optimizing ad spend
- Measuring PPC campaign performance, including click-through rates (CTR) and conversion rates
- Ad testing and optimization for higher ROI
- Landing page optimization for improved conversion rates
- Display advertising and remarketing techniques for PPC campaigns
This course is designed to help individuals to learn all the required tools and skills to apply correct PPC strategy which is helpful for them to excel in their career or become industry experts.