Search Engine Optimization (SEO) refers to the process of optimizing a website to increase its visibility and ranking in search engine results pages (SERPs). The ultimate goal of SEO is to drive more traffic to a website from search engines such as Google, Bing, and Yahoo. SEO involves a combination of technical and creative elements.
Here is a course curriculum for SEO:
- Introduction to Search Engine Optimization and its importance in digital marketing
- Understanding search engine algorithms and ranking factors
- Keyword research and analysis for SEO
- On-page optimization, including meta tags, headers, and content optimization
- Off-page optimization, including link building, social media marketing, and influencer outreach
- Technical SEO, including website speed optimization, crawlability, and structured data
- Local SEO for businesses targeting local audiences
- Mobile SEO for optimizing websites for mobile devices
- eCommerce SEO for online stores and product listings
- Google Analytics and Google Search Console for SEO monitoring
This course curriculum is designed to help individuals understand Industries needs and create a massive impact in digital presence of business by applying the right skills on right time.