Introduction
Google AdWords, now known as Google Ads, is an online advertising platform developed by Google. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It allows website owners to analyze their website's performance and to better understand how visitors are interacting with their site.
Course Highlights
Here is a possible course curriculum for Google AdWords/Analytics:
- Introduction to Google AdWords/Analytics
- Account Setup and Management
- Keyword Research
- Ad Copywriting
- Ad Targeting
- Ad Bidding and Budgeting
- Google Analytics Setup and Configuration
- Analytics Reporting and Analysis
- Conversion Tracking
- Retargeting
The curriculum may also include hands-on training and projects to provide practical experience